GOV BALL 2026 - SIGN THE LENS

Aaron brought Sign The Lens to Governors Ball 2026 as an official activation across all three days of the festival, capturing the artists shaping this year's lineup. Talent stepped up between sets to share a moment before signing the lens, producing expressive, high-energy videos made for social. Featured artists included Jennie, Clipse, Ravyn Lenae, King Princess, Mariah the Scientist, Pierce the Veil, Holly Humberstone, and Dev Hynes, among many others across the weekend. A single Sign The Lens video from the festival, featuring Jennie of BLACKPINK, went on to surpass two million views.