HAT CLUB X NEW ERA - CAMO SKIN

For Hat Club’s collaboration with Armani White, Aaron Ricketts helped developed a unified photo and video campaign inspired by Philadelphia’s Chinatown. He led the still photography on location, lighting each setup to capture clean product details and expressive portraits of talent within the environment. The still images were created in tandem with the video work to ensure a consistent visual tone and cohesive brand identity across all assets.

Alongside the photography, Aaron was part of the team that produced a short-form AI-enhanced video to spotlight the product drop. Using Adobe Firefly and select third-party models, he generated custom assets and VFX elements that integrated seamlessly with the live-action footage.